360 CAMPAIGN • MULTI MARKETS
When life is turbulent and like nothing you've ever known it to be, a simple cup of coffee can be so much more than just that. It's a conversation starter. A listening ear. An olive branch. A cup of kindness.
We’re Poppy and Lauren. A multidisciplinary Creative Director team, with experience in leading 360 global campaigns.
For the past few years, we’ve been busy heading up the world’s favourite coffee brand at Publicis London. And as a result of our strong working relationships with the brand team, the client, and a commitment to elevating creative standards at a network scale, we’ve taken Publicis London from being Nescafé’s local agency, to a global one. Working with teams across London, Paris, South Africa, and Australia.
We’re proper grafters. We pitch in. We listen. We’re nice to people. We take no nonsense. We still get giddy at that first spark of an idea. We have high standards, good values and very loud laughs.
TVC • SOCIAL & DIGITAL • MULTI MARKETS
How can you be everything to everyone else if you don't make time for yourself? Embrace the joy of saying no more...
TVC
After a 10 year advertising hiatus, we brought back Cadbury Flake - with a twist.
GLOBAL TVC • SOCIAL & DIGITAL
These were the first two films we made for Nescafé when we first joined the team. Both shot remotely in lock down - with a brand team in Paris, an ECD in Milan and a production unit in Barcelona. It was quite the experience.
Gold is the best ever performing Nescafé ad and top 5 in the entire hot drinks category for the UK.
PRINT & OOH
TVC • SOCIAL & DIGITAL
Whilst competitor brands were depicting babies turning into ballerinas and scientists... we just wanted ours to be happy.
A UGC launch campaign that championed those charming, mischievous, and lesser known, baby 'ministones' .
TVC • SOCIAL & DIGITAL
A range of ready-to-drink coffees by Nescafé, launched under the new brand platform, 'Make your world'.
TVC
Nescafé Azera x Grindsmith, the UK’s first instant coffee collaboration with an independent coffee roaster. Coffee-shop-style-coffee from the comfort of your home.
SOCIAL
We tasked Fearne Cotton with getting to know her Mum even better on Mother’s Day.
• This became Garnier’s most incremental Mother’s Day ever with £210k sales of Tissue Masks.
• Mother’s Day week 2018 actually managed to beat Christmas week 2017.
• 4M impressions on Trueview and 17M impressions on Social, with 4x more click throughs than benchmark.
• Positioned as Global Best Practice for Garnier, with worldwide markets rolling out similar activations.
PRINT & OOH
TVC • SOCIAL & DIGITAL
Persuading ice coffee drinkers to free that summer feeling whenever, and however, feels appropriate.
ONLINE LONG & SHORT FORM
Who better to identify the Nation’s morning personalities than our loveable morning-shift (Nes)cabbie, Joe.
TVC
It's a Mini Cheddar mini series. Created with the skills of Michel Gondry’s clever animators.
PRINT • OOH
Positioning Garnier’s Micellar Water as the lazy woman’s ‘go to’ for removing makeup. And helping it take top spot in Britain’s best selling Micellar Waters.
EXHIBITION • TVC
An underground exhibition that posed the question ‘What is Va Va Voom?’, and celebrated those who were deemed to have it. The Clio included.
(Turns out Va Va Voom was a bit much for some, and the ad was shortly banned after airing.)
ONLINE LONG FORM
A launch film for Garnier's Ultimate Blends body moisturiser, celebrating the power of touch.
TVC
Never ones to stray away from a pun, this one seemed to fit just perfectly.
PRINT & OOH
TVC • SOCIAL & DIGITAL
What science is to Brian Cox; the planet is to David Attenborough; little humans are to SMA.
TVC
Introducing our dancing oats. Light, nimble, the stars of the show. And the reason one Hobnob is never enough…
TVC
Making Paris' heart race with the launch of a new Renault Clio.
SOCIAL EXPERIMENT • TVC • INFLUENCER EVENT
To boost Garnier's declining home hair colour brand, Olia, we launched Fearne Cotton as their new ambassador - and roped the Nation in to choose her hair colour.
An influencer event, and a further testimonial campaign later - #theoliaeffect helped rocket this daughter brand back into growth, holding the highest market share value to date in a category that continues to decline.
SOCIAL
Because sometimes, it’s hard to resist an innuendo.
TVC
Proving that Nutrisse home hair colour looks good IRL – and not just under fancy studio lighting.
As for the campaign, Holly and Davina loved it, the clients loved it, and the UK did too – with Nutrisse becoming #1 in the hair colourants market for the first time ever.
• Seen as the most elastic integrated campaign to date, growing at +6.7% versus market share of +3.3%, continuing to grow in a declining category.
